Agency Esta brings together talent with decades of experience in PR and marketing.
We are experts in real estate, hospitality and craft beverage.
Yael Gewant
Founder & Principal
A natural-born communicator who began her career as a journalist, Yael is a uniquely creative and versatile comms strategist. She is a kaleidoscopic storyteller who brings endless imagination to her work.
She founded Agency Esta in 2021 after more than a decade of senior leadership at award-winning PR firms specializing in real estate, design and hospitality. The firm is named for her grandmother, who was a strong, regal, indelible spirit. Always on brand, Esta chose her words wisely and built her world around authentic connections.
Yael’s recent work includes campaigns for branded residences at the Ritz-Carlton in NoMad, Fasano Las Piedras in Punta del Este, Fasano Fifth Avenue and Maison Hudson. Her clients include luxury real estate developments 108 Leonard, THE 74 and 499 President. She also advises an exclusive set of real estate advisors who service foreign dignitaries, celebrities and art collectors.
She has worked with Douglas Elliman on publicizing high-design homes in California, Florida and the Hamptons. Her imaginative storytelling for Arrowood Farms, Lasting Joy Brewery and the Ken Fulk-designed Klocke Estate has positioned the Hudson Valley as a new Napa Valley.
In her career, Yael has publicized world-class projects including 53W53 by Jean Nouvel and Thierry Despont, 100E53 by Foster + Partners, 15 Hudson Yards by Diller Scofidio + Renfro, The Sterling Mason by Gachot, Quay Tower by ODA and Marmol Radziner, Front & York by Morris Adjmi, and many more.
Victoria Hood
VICE PRESIDENT
Victoria has nearly 20 years of communications and public relations experience across architecture and interior design, commercial real estate and hospitality developments, as well as food and wine.
Prior to joining Agency Esta, Victoria was the Communications Director for the renowned architecture and design firm Jeffrey Beers International (JBI), where for eight years she reported directly to the late Founder Jeffrey Beers, COO/CFO and Partners.
She oversaw the design awards and design public relations strategy for a number of their impressive residential projects including 108 Leonard in New York, South Station Tower in Boston, and the US Bank Tower in Los Angeles.
Victoria has, since the beginning of her career in 2008, also undertaken assignments for a variety of established companies and innovative startups in Paris, London, São Paulo, Singapore, Hong Kong, and New York. Victoria is therefore known for her creative thinking, cosmopolitan outlook and witty energy regarding brand positioning, promotion and storytelling.
Victoria graduated from American University in Paris with a BA in Comparative Literature, subsequently earning an MA in Global Communications.
Blake Arrowood
Strategist
Blake is a publicist and brand strategist with a talent for relationship-building and strategic partnerships.
He is the visionary behind Arrowood Farms in the Hudson Valley where he turned 40 acres of fallow farmland into New York State’s first organic hopyard and eventually a world-renowned brewery, distillery and hospitality destination. Blake is a thought leader in fine beverage and hospitality and has a unique talent for engaging community stakeholders, public and private.
He leads Agency Esta’s practice focused on craft beverage and hospitality while also supporting the real estate team on strategic partnerships and activations.
Shain Goldman
Account Director
Shain is the backbone of Agency Esta as our project manager and content designer. He hails from a background in marketing and project management for new developments across residential, commercial and hospitality.
He previously supported NYC-based developer Domain on launching trophy rental projects in the Bronx and managed campaigns for commercial and retail projects in New York, Salt Lake City and New Orleans.
He also worked for LeFrak on properties in New Jersey, NYC and South Florida, and for Corcoran New Development on American Copper, The Greenpoint and Waterline Square
Jenny Muskin Goldman
MANAGING DIRECTOR
Jenny is the Managing Director of Studio Esta, our arts and culture practice.
She comes to the firm with 15 years of experience working in the NYC art world, from managing projects at Jeff Koons’ studio to directing multiple Manhattan galleries -- most recently Nunu Fine Art, where she handled press and social.
As an independent curator, she has produced multiple exhibitions for galleries and cultural institutions. She is plugged into an amazing network of artists, collectors and gallerists, burgeoning and blue chip.
