Agency Esta brings together talent with decades of experience in PR and marketing.
We are experts in real estate, hospitality and craft beverage.
Yael Gewant
Founder & Principal
A natural-born communicator who began her career as a journalist and editor, Yael founded Agency Esta in 2021 after more than a decade leading award-winning teams at New York City’s top real estate and lifestyle PR firms, including M18 and Optimist Consulting. She is a uniquely creative and versatile comms strategist — a kaleidoscopic storyteller.
Blake Arrowood
Strategist
An entrepreneur and brand strategist with a talent for community building, Blake is the visionary behind Arrowood Farms in Ulster County, where he turned 40 acres of fallow farmland into New York State’s first organic hopyard and eventually a world-renowned brewery, distillery and agritourism destination. Blake is a thought leader in sustainable business practices and thrives in engaging community stakeholders, public and private.
Shain Goldman
Account Director
The firm’s account director, Shain hails from a background in project management working on luxury new developments in New York City, Salt Lake City and New Orleans for LeFrak and Corcoran Sunshine.
